Meta ads for Connecticut contractors that book real estimates.

    Meta ads for roofers, HVAC companies, plumbers, remodelers, landscapers, and every other home service business in Connecticut. We script, shoot, edit, and manage the whole thing — then make sure every lead actually gets worked.

    Real results

    A CT pool installer, 30 days of Meta ads

    33

    leads in 30 days

    20

    turned into site visits

    $62

    cost per lead

    Real campaign, real numbers. Client kept anonymous at their request.

    Why Contractor Ads Fail

    Homeowners can smell a template from a mile away

    Most Meta ads for contractors look identical: a stock photo of a roof, a headline about "quality workmanship you can trust," and a form nobody fills out. Homeowners scroll past because the ad could be from anyone, anywhere.

    The other failure mode is worse — AI slop. Generated images with seven-fingered workers, robotic voiceovers, copy that a language model wrote in four seconds. It's cheap, it's fast, and it quietly tells a homeowner your business cuts corners.

    We don't do either. We drive out to your job site in Connecticut, shoot your crew doing the actual work, and build ads around footage that only your business could have produced. That is the single biggest lever in home service advertising, and it's the one most agencies skip because it's hard.

    What We Run

    Campaigns built around how homeowners actually buy

    • Offer-led lead campaigns — free inspection, free estimate, seasonal tune-up — sent to homeowners in your exact service radius
    • Before-and-after job reels shot on location, built around the quality of your real work
    • Town, zip code, and homeowner targeting across Hartford, Tolland, New Haven, Middlesex, and Fairfield counties
    • Qualifying lead forms that filter out renters, tire-kickers, and out-of-area submissions before they reach you
    • Retargeting for everyone who watched the video or opened the form and didn't finish
    • Seasonal pivots — storm response for roofers, pre-summer for HVAC, spring cleanups for landscapers

    The Backend

    Ads get the lead. The system gets the job.

    Contractors lose more money to slow follow-up than to bad ads. A lead left waiting for a callback may contact another contractor.

    Every campaign we run comes with a backend built in:

    • Leads land in your CRM the second they submit — no spreadsheets, no email digging
    • Automated text and email nurture follows a planned sequence
    • Missed-call text back so a busy crew never loses a caller
    • Pipeline stages so you can see exactly where every estimate sits
    • Review requests sent automatically after the job closes

    You get the leads and the machine that works them. Not a report full of impressions.

    By Trade

    Built for the trades we know

    Roofing. Storm-response creative, drone and ground footage of tear-offs and finished roofs, free inspection offers targeted street by street.

    HVAC. Seasonal tune-up and replacement campaigns timed to Connecticut's first cold week and first heat wave, with financing angles that raise close rates.

    Plumbing and electrical. Emergency-intent creative plus planned-work offers like panel upgrades and water heater swaps.

    Remodeling and exteriors. Long-form before-and-after storytelling for higher-ticket jobs with longer decision cycles.

    Landscaping, paving, and power washing. Visual-first seasonal campaigns built around seasonal demand.

    Want the broader picture? See our full Meta ads service in Connecticut, what Meta ads management costs, or the on-location video production behind every campaign.

    FAQ

    Questions.

    Yes — when the creative is real. Contractor ads fail when they use stock photos and generic copy. We shoot your crew, your trucks, and your finished jobs on location in Connecticut, so homeowners recognize the work as local before they ever read the offer.

    Roofing, HVAC, plumbing, electrical, remodeling, power washing, landscaping, paving, gutters, and window and door installers across Connecticut. Independent, owner-run trades and home service businesses only.

    It depends on ad spend, ticket size, and service radius. A gutter company generated 45 leads and 15 new jobs in 30 days. We set realistic targets on the strategy call using your actual numbers, not averages from someone else's industry.

    It goes to your CRM and automated text and email follow-up keeps the opportunity organized. Missed calls get an automatic text back. Nothing sits in an inbox waiting for someone to notice it.

    No. No AI voiceovers, no AI images, no AI-written ad copy pushed live without a human. We script, shoot, and edit every ad ourselves. It takes longer and it performs better.

    Let's fill your schedule

    Take the 30-second quiz. We'll tell you straight whether Meta ads make sense for your trade, your service area, and your budget.