Meta ads for Connecticut contractors that book real estimates.
Facebook and Instagram ads for roofers, HVAC companies, plumbers, remodelers, landscapers, and every other home service business in Connecticut. We script, shoot, edit, and manage the whole thing — then make sure every lead actually gets worked.
Why Contractor Ads Fail
Homeowners can smell a template from a mile away
Most Meta ads for contractors look identical: a stock photo of a roof, a headline about "quality workmanship you can trust," and a form nobody fills out. Homeowners scroll past because the ad could be from anyone, anywhere.
The other failure mode is worse — AI slop. Generated images with seven-fingered workers, robotic voiceovers, copy that a language model wrote in four seconds. It's cheap, it's fast, and it quietly tells a homeowner your business cuts corners.
We don't do either. We drive out to your job site in Connecticut, shoot your crew doing the actual work, and build ads around footage that only your business could have produced. That is the single biggest lever in home service advertising, and it's the one most agencies skip because it's hard.
What We Run
Campaigns built around how homeowners actually buy
- Offer-led lead campaigns — free inspection, free estimate, seasonal tune-up — sent to homeowners in your exact service radius
- Before-and-after job reels shot on location, the highest-performing creative format in home services
- Town, zip code, and homeowner targeting across Hartford, Tolland, New Haven, Middlesex, and Fairfield counties
- Qualifying lead forms that filter out renters, tire-kickers, and out-of-area submissions before they reach you
- Retargeting for everyone who watched the video or opened the form and didn't finish
- Seasonal pivots — storm response for roofers, pre-summer for HVAC, spring cleanups for landscapers
The Backend
Ads get the lead. The system gets the job.
Contractors lose more money to slow follow-up than to bad ads. A lead that waits four hours for a callback has usually already booked with someone else.
Every campaign we run comes with a backend built in:
- Leads land in your CRM the second they submit — no spreadsheets, no email digging
- Automated text and email nurture fires immediately and keeps going for weeks
- Missed-call text back so a busy crew never loses a caller
- Pipeline stages so you can see exactly where every estimate sits
- Review requests sent automatically after the job closes
You get the leads and the machine that works them. Not a report full of impressions.
By Trade
Built for the trades we know
Roofing. Storm-response creative, drone and ground footage of tear-offs and finished roofs, free inspection offers targeted street by street.
HVAC. Seasonal tune-up and replacement campaigns timed to Connecticut's first cold week and first heat wave, with financing angles that raise close rates.
Plumbing and electrical. Emergency-intent creative plus planned-work offers like panel upgrades and water heater swaps.
Remodeling and exteriors. Long-form before-and-after storytelling for higher-ticket jobs with longer decision cycles.
Landscaping, paving, and power washing. Visual-first seasonal campaigns that fill the calendar before the season starts.
Want the broader picture? See our full Meta ads service in Connecticut, what Meta ads management costs, or the on-location video production behind every campaign.
FAQ
Questions.
Let's fill your schedule
Take the 30-second quiz. We'll tell you straight whether Meta ads make sense for your trade, your service area, and your budget.