What Meta ads actually cost in Connecticut — no games.

    Most agency pricing pages tell you nothing. Here's how Meta ad pricing really works for an independent Connecticut trade business: what you pay Meta, what you pay an agency, and what actually moves the number.

    The Two Numbers

    Ad spend and management are two different bills

    Ad spend is what you pay Meta to show your ads. It goes on your own ad account, which you own and keep. We recommend ad spend around your trade, service area and goals.

    Management is what you pay an agency to build, run, and improve the campaigns. We quote the management scope on a strategy call, separately from your ad spend.

    Any agency that blends those two numbers into one and won't break them out is hiding something. Ask.

    What Drives Cost Per Lead

    Five things decide what a lead costs you

    • Creative quality. The single biggest factor. Real on-location footage shows the quality of your work instead of a generic stock image.
    • Ticket size. A tune-up and a roof replacement have different job values and buying decisions.
    • Service radius. Tight targeting around Vernon or Manchester behaves very differently from statewide Connecticut.
    • Offer strength. A clear inspection or estimate offer gives homeowners a specific next step.
    • Follow-up speed. This doesn't change cost per lead — it changes cost per booked job, which is the number that matters.

    What's Included

    What you're actually paying us for

    Vibras is done-for-you, so the retainer covers the whole chain rather than just the ad account:

    • Strategy and offer development for your market
    • Scripting, on-location shooting, and editing — original footage of your business, filmed by us in Connecticut
    • Full campaign build, launch, testing, and ongoing optimization
    • CRM setup, automated text and email nurture, missed-call text back, pipeline tracking
    • Monthly reporting in plain English — leads and booked jobs, not impression charts

    We don't run AI-generated creative to keep our costs down. We take the time, because ads made carelessly cost you more in wasted spend than they ever save in fees.

    Budget Reality Check

    Is your business ready for paid ads?

    Our qualifying quiz requires at least $10k/mo in revenue, alongside the right trade and service area. Your team also needs capacity to handle inbound calls. Below that, the money is usually better spent on your website, local visibility, and organic social first.

    Our quiz asks about this directly. If we're not a fit, we'll tell you — that's cheaper for both of us than a poor-fit engagement.

    See the full service breakdown on our Connecticut Meta ads page, or the trade-specific version for contractors and home services.

    FAQ

    Questions.

    Pricing depends on the scope of your campaign. Vibras is a done-for-you retainer that includes management plus original scripting, shooting, and editing, and the CRM and follow-up system. We quote it on a strategy call once we know your service area and goals.

    We recommend a budget around your trade, service radius, goals and capacity to handle estimates. We discuss ad spend separately from management on the strategy call.

    Yes, always. Your ad spend goes straight to Meta on your own ad account, which you own. Our fee is separate and covers strategy, creative production, campaign management, and the backend system.

    Our work includes original footage filmed at your job site, campaign management and lead follow-up automation. Compare what is included, not just the price.

    We work month to month. If the work isn't producing, you shouldn't be locked in.

    Get a real number

    Take the 30-second quiz and we'll come back with pricing built around your service area, ticket size, and goals — not a generic package.